3 reasons why the Starbucks app would fail at your restaurant
Most of us like our morning coffee, many of us love it – and some of us can’t live without it. That means coffee shops can depend on highly routine, habitual transactions made by loyal coffee customers who might visit more than a dozen times a month. One could almost hear the glee in Starbucks CEO Howard Schultz’s words as he described "the Starbucks daily ritual” on the company’s 2014 Q1 Earnings Call late last month. And that’s the essence of Starbucks’ success in convincing more than 10 million customers to use their smartphones to make mobile payments at the cash register.
According to Schultz, Starbucks is now processing well over 5 million mobile payment transactions each week (14 percent of Starbucks’ tenders), making the brand the "undisputed leader in digital retail technology.” Many restaurants and retailers would agree with Schultz’s self-assessment, and there may soon be an opportunity for Starbucks to deliver a white-label app to its admiring peers. On the April 24 call, Schultz hedged his commentary on this topic, stating:
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Jillur Rahman
I'm Jillur Rahman. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. Now I'm working with Themeforest. You can buy our templates from Themeforest.
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